What we all want

We all want to get things at a deal, which typically translates to the word "cheap." There are a couple of issues with this, though. With being cheap, a company has to give you less of the product you are paying for. Employees still deserve to be paid a wage that provides them stability in life, insurances for the employees eg workers compensation and health, we all want PTO and holidays off, taxes must be paid, insurances that protect the customer eg General Liability, equipment to provide the product must be bought and maintained, fuel costs, all of the costs that are in the office portion of a business, and the list just gets longer and longer of the "costs" it takes to operate a business that provides you with a product. Whether that product is an object or a service, everyone wants the same thing, "Value." The word "cheap" has more than one definition which always is directly relatable to one another: 
       "adjective: cheap; comparative adjective: cheaper; superlative adjective: cheapest

1. (of an item for sale) low in price; worth more than its cost.
   "they bought some cheap fruit"
   
   • charging low prices.
     "a cheap restaurant"
   • inexpensive because of inferior quality.
     "cheap, shoddy goods"
     
   • INFORMAL•NORTH AMERICAN
     miserly; stingy.
     "she's too cheap to send me a postcard"
     
   • of little worth because achieved in a discreditable way requiring little effort.
     "her moment of cheap triumph"
     
   • deserving of contempt.
     "a cheap trick"